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Hi - I’m Jourdan, it’s nice to meet you!
I’m an event marketer who deeply believes in the art of gathering and the power of hospitality to transform relationships and create meaningful, lasting impact.
With five years of experience in SaaS, I specialize in designing bespoke, high-touch, client-facing events for executive TA and HR leaders.
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Currently, I’m here!
Workday - Principal, Event Management Based in Phoenix, Arizona
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Expanded portfolio scope to support strategic Workday customer events while continuing leadership of flagship Client Board and Conversation Club executive experiences.
Saw Paradox through acquisition into Workday, leading continuity of flagship “Client Board” event, a two-day bespoke semiannual user conference for customers and prospect, and a smaller regional Client Board experience called “Conversation Club”.
Scaled flagship “Client Board” event from 65 (2022) → 110 (March 2025) VP+ HR / TA leaders.
Rolled out pre- and post-event alignment framework with client success & sales—synced playbooks, lead-routing, and feedback loops to fuel the company’s expansion strategy, encouraging higher post-event conversion rates.
Launched and led the first “Conversation Club” client experience series in the EMEA region, managing a $60K budget to deliver a peer-driven forum for strategic discussion, product feedback, and community building.
Lead 3 seasonal Client Board programs in 2024, influencing over $6m in Closed / Won revenue ($10m+ still in pipeline). $800k+ budget per event, 80+ VP+ attendees—steering cross-functional prep, creative direction, agency & vendor management, travel coordination, email strategy, client gifting, inventory and post-event reporting. Earning 97 % “5/5” attendee satisfaction rate & ~5x ROI.
Authored & rolled out “hospitality” playbook that standardizes white-glove service for event staff to enhance attendee experience.
Launched the first-ever Client Board microsite—owned creative direction, UX, and integrated form workflows
Owned industry trade-show portfolio - 12+ events each year requiring 20x20+ custom booth builds, end-to-end logistics, and cross-regional vendor teams.
Led HR Tech Conference (orchestrated travel, uniforms, and meals for 70+ staff; layered a direct-mail teaser, in-booth demos, and a client dinner series & activation to capture 400+ MQLs and fuel pipeline).